by Susan Jerrell | Jun 27, 2021 | Small Business
“Your vibe attracts your tribe.” When it comes to attracting your ideal clients in the service market whether you are a coach, course creator, or another service provider, how you portray yourself is the number one attractor to you. That is why your consistent brand...
by Susan Jerrell | Jun 23, 2021 | Copywriting
Eighty percent of consumers say that authenticity is a key factor in deciding who they do business with. That is why your brand voice should sound like you. The key is to be yourself. After all, remember you are your brand. Does that mean that some people will decide...
by Susan Jerrell | Jun 6, 2021 | Small Business
When it comes to your online course or coaching service, authenticity is key to successful marketing. “Fake it until you make it.” While this is a saying consistently in nearly every profession, when it comes to copywriting, and marketing your business, however,...
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