Small businesses often overlook the very inexpensive marketing technique of email. However, there are many reasons why emails benefit small businesses. 

Now is a good time to up your email game. Here are 5 ways you can increase customer engagement and promote your business through emails:

Inform customers of new products or services 

It’s the new year and you know you have plans for your business. Don’t keep them a secret. Create some excitement. Let there be some “Buzz” about your business.

Using a series of emails to lead up to a big sales event, new product or new service builds anticipation with your customer base. They will be waiting to do business with you because you have prepped them for the big day.

Increase customer loyalty

Emails allow you to directly target the very customers who signed up for your information. Lots of small businesses use Facebook as their sole marketing tool. However, email is 40 times more effective than Facebook and Twitter combined. The problem with social media is that you are missing your target audience and leaving your audience reach to chance. 

Have you ever liked a business page on Facebook, but find still out about things hours or days too late when it finally circles to the top of your news feed? 

Emails put a halt to the uncertainty. You can control when an email reaches your customer, and you can track open trends on each email. You know when and how many people you are reaching, and customers receive the information they want.

Promote Sales

91% of adults said they would like to receive promotional emails from companies they do business with. They want to hear from you, so why not give them what they want? Attaching a coupon or giving them a discount for being a loyal customer is a great way to increase sales and to get repeat customers.  

Send out helpful tips 

People like freebies and information they can use. A monthly newsletter or friendly email about pertinent topics related to your business is a great way to maintain customer contact, build trust and get them into your business when the time is right.

For example, if you sell garden supplies, you can provide monthly emails about soil preparation, seed selection, helpful tools, how to prune specific plants, a planting guide. The topics are endless.

Providing value for your customers results in more long term sales for you. Your emails keep your business at the forefront of your customer’s minds.

Spread good will and build relationships 

If you are not using a thank you email for big purchases or to acknowledge repeat loyal customers, you are missing out on a golden opportunity. People like to do business with people they feel they have a relationship with. Emails let you build that relationship.

You can customize email recipients and taylor emails specifically for them. Personalizing the email with their name is a nice touch, and with today’s email management systems it is not hard to do.

Save time and hire a writer

Now that you know how emails can help your business increase sales and nurture loyal customers, you may be wondering how you will ever be able to do all that writing and stay on top of your every day tasks of running a business.

The simplest way would be to turn that task over to a copywriter. This person is trained in writing emails that will resonate with your customers and turn them into loyal followers and repeat buyers. They are wordsmiths and can make a huge difference in your ability to reach your customers.

Start your new year out using emails and watch witness the ways the benefit your small business.