How to increase your email open rate

How to increase your email open rate

Your business can have a huge email list and good email content, but if you can’t get anyone to open and read your email it won’t make any difference. The key is to increase your email open rate. Open rates measure the percentage of customers who opened your email...
Why email marketing is important in 2020

Why email marketing is important in 2020

Now is the time to use email marketing Building trust and keeping your business in front of your customers is more important than ever with shutdowns and COVID-19 quarantines. This is why email marketing is important in 2020. If you have been thinking about working on...
Adapt Your Business to Pandemic Challenges

Adapt Your Business to Pandemic Challenges

The COVID-19 pandemic is changing how people do business. From working at home, telecommuting with clients, and having to temporarily close brick and mortar shops, your business is entering uncharted territory. Before you panic and throw in the towel, it is time to...
What is a copywriter?

What is a copywriter?

Someone asked me the other day, “What is a copywriter?” It was a new term to them, which made me realize it might be an unfamiliar term to a lot of people, probably even some of the people who need to hire them for their business. I explained that a copywriter is...