by Susan Jerrell | Jan 10, 2022 | Copywriting
If you write your copy like you wrote your essays in high school you’re missing the mark of good copywriting. Try these four simple ways to improve your copy Remember back in school when you were assigned a topic and you had to meet a certain page requirement? If you...
by Susan Jerrell | Dec 29, 2021 | Copywriting
Hiring a copywriter can be a game-changer for you and your course business. However, finding that perfect time when it’s not too early or too late can be confusing. Here’s how to know if you’re ready to hire a copywriter. Course creators often fall...
by Susan Jerrell | Nov 13, 2021 | Copywriting
If you want to do effective marketing, sell your courses and products, and reach your ICA, it’s important to know your audience. How well do you know your audience? You don’t know them well enough if: You can’t talk to them like you do your best friends. You’re...
by Susan Jerrell | Oct 5, 2021 | Copywriting
Some of my best copywriting lessons came from Ernest Hemingway and journalism. One of my first copywriting jobs was with a marketer who upon reading some of my copy, said, “Are you sure you’ve just started copywriting because it doesn’t sound like it. This is really...
by Susan Jerrell | Sep 18, 2021 | Copywriting
Curiosity marketing is one of your best tools to increase open rates, get people to read your emails, and sell your courses and products. Curiosity may have killed the cat, but it will propel your online marketing to new heights. Why? Because, just like a cat, we...
by Susan Jerrell | Aug 20, 2021 | Emails
The conversation flowed effortlessly. You laughed at the same jokes, enjoyed the same food, talked about the same movies. This was, you decide, a great first date. Then after the awkward first kiss, your date turns to you and asks, “Will you marry me?” You think it’s...
by Susan Jerrell | Aug 8, 2021 | Emails
Before you hit delete on the thousands of emails clogging up your inbox, there is a lot you can learn from other people’s nurture emails. We’ve all gotten emails that we’ve read top to bottom and others that we quickly send to the trash. And, yes, let’s be honest,...
by Susan Jerrell | Jul 6, 2021 | Copywriting
There’s ONE copywriting rule you need to remember. More is not better. You just need to remember the rule of one. One. That’s all you need to remember when you are writing your own copy. First, when you write your copy, be sure to write it to only one person....
Recent Comments