by Susan Jerrell | Aug 20, 2021 | Emails
The conversation flowed effortlessly. You laughed at the same jokes, enjoyed the same food, talked about the same movies. This was, you decide, a great first date. Then after the awkward first kiss, your date turns to you and asks, “Will you marry me?” You think it’s...
by Susan Jerrell | Aug 8, 2021 | Emails
Before you hit delete on the thousands of emails clogging up your inbox, there is a lot you can learn from other people’s nurture emails. We’ve all gotten emails that we’ve read top to bottom and others that we quickly send to the trash. And, yes, let’s be honest,...
by Susan Jerrell | Jul 6, 2021 | Copywriting
There’s ONE copywriting rule you need to remember. More is not better. You just need to remember the rule of one. One. That’s all you need to remember when you are writing your own copy. First, when you write your copy, be sure to write it to only one person....
by Susan Jerrell | Jun 27, 2021 | Small Business
“Your vibe attracts your tribe.” When it comes to attracting your ideal clients in the service market whether you are a coach, course creator, or another service provider, how you portray yourself is the number one attractor to you. That is why your consistent brand...
by Susan Jerrell | Jun 23, 2021 | Copywriting
Eighty percent of consumers say that authenticity is a key factor in deciding who they do business with. That is why your brand voice should sound like you. The key is to be yourself. After all, remember you are your brand. Does that mean that some people will decide...
by Susan Jerrell | Jun 6, 2021 | Small Business
When it comes to your online course or coaching service, authenticity is key to successful marketing. “Fake it until you make it.” While this is a saying consistently in nearly every profession, when it comes to copywriting, and marketing your business, however,...
by Susan Jerrell | May 28, 2021 | Copywriting
Your audience is on a journey, and it’s your job to make it a smooth ride. Your audience doesn’t just wake up one day and decide, “I think I want to take a course about__________________ (fill in your course topic here).” In fact, they probably aren’t thinking about...
by Susan Jerrell | May 27, 2020 | Emails
Your business can have a huge email list and good email content, but if you can’t get anyone to open and read your email it won’t make any difference. The key is to increase your email open rate. Open rates measure the percentage of customers who opened your email...
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