by Susan Jerrell | Sep 23, 2022 | Emails
Think email marketing is dead? While you might be distracted by the newest shiny marketing tool on the block, email remains vital to your business. Here’s why: 4 billion daily email users, compared to 1.9 Facebook users, 500 million Instagram users,...
by Susan Jerrell | Sep 22, 2022 | Course Creators
If you’re ready to hit publish on your online course and don’t have these three essential launch ingredients, it’s like baking a cake without baking soda, flour, or sugar. Your launch will fall flat, have little substance and the results will not be sweet. So...
by Susan Jerrell | Sep 3, 2022 | Copywriting
Know your audience if you want a successful course launch. “Can’t I just start selling my online course?” This is a question many emerging course creators ask. After all, they’ve created something they are excited about and can’t wait to get it into the...
by Susan Jerrell | Jan 10, 2022 | Copywriting
If you write your copy like you wrote your essays in high school you’re missing the mark of good copywriting. Try these four simple ways to improve your copy Remember back in school when you were assigned a topic and you had to meet a certain page requirement? If you...
by Susan Jerrell | Dec 29, 2021 | Copywriting
Hiring a copywriter can be a game-changer for you and your course business. However, finding that perfect time when it’s not too early or too late can be confusing. Here’s how to know if you’re ready to hire a copywriter. Course creators often fall...
by Susan Jerrell | Nov 13, 2021 | Copywriting
If you want to do effective marketing, sell your courses and products, and reach your ICA, it’s important to know your audience. How well do you know your audience? You don’t know them well enough if: You can’t talk to them like you do your best friends. You’re...
by Susan Jerrell | Oct 5, 2021 | Copywriting
Some of my best copywriting lessons came from Ernest Hemingway and journalism. One of my first copywriting jobs was with a marketer who upon reading some of my copy, said, “Are you sure you’ve just started copywriting because it doesn’t sound like it. This is really...
by Susan Jerrell | Sep 18, 2021 | Copywriting
Curiosity marketing is one of your best tools to increase open rates, get people to read your emails, and sell your courses and products. Curiosity may have killed the cat, but it will propel your online marketing to new heights. Why? Because, just like a cat, we...
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