Treat Your Welcome Series Like a First Date

Treat Your Welcome Series Like a First Date

The conversation flowed effortlessly. You laughed at the same jokes, enjoyed the same food, talked about the same movies. This was, you decide, a great first date.  Then after the awkward first kiss, your date turns to you and asks, “Will you marry me?” You think it’s...
The Rule of ONE Copywriters Need to Remember

The Rule of ONE Copywriters Need to Remember

There’s ONE copywriting rule you need to remember. More is not better. You just need to remember the rule of one. One. That’s all you need to remember when you are writing your own copy. First, when you write your copy, be sure to write it to only one person....
Why Your Consistent Brand Tone Matters

Why Your Consistent Brand Tone Matters

“Your vibe attracts your tribe.” When it comes to attracting your ideal clients in the service market whether you are a coach, course creator, or another service provider, how you portray yourself is the number one attractor to you. That is why your consistent brand...
Why Your Brand Voice Should Sound Like You

Why Your Brand Voice Should Sound Like You

Eighty percent of consumers say that authenticity is a key factor in deciding who they do business with. That is why your brand voice should sound like you.  The key is to be yourself. After all, remember you are your brand. Does that mean that some people will decide...
How to Make the Buyer Journey a Smooth Ride

How to Make the Buyer Journey a Smooth Ride

Your audience is on a journey, and it’s your job to make it a smooth ride. Your audience doesn’t just wake up one day and decide, “I think I want to take a course about__________________ (fill in your course topic here).” In fact, they probably aren’t thinking about...
How to increase your email open rate

How to increase your email open rate

Your business can have a huge email list and good email content, but if you can’t get anyone to open and read your email it won’t make any difference. The key is to increase your email open rate. Open rates measure the percentage of customers who opened your email...