by Susan Jerrell | Jun 27, 2021 | Small Business
“Your vibe attracts your tribe.” When it comes to attracting your ideal clients in the service market whether you are a coach, course creator, or another service provider, how you portray yourself is the number one attractor to you. That is why your consistent brand...
by Susan Jerrell | Jun 23, 2021 | Copywriting
Eighty percent of consumers say that authenticity is a key factor in deciding who they do business with. That is why your brand voice should sound like you. The key is to be yourself. After all, remember you are your brand. Does that mean that some people will decide...
by Susan Jerrell | Jun 6, 2021 | Small Business
When it comes to your online course or coaching service, authenticity is key to successful marketing. “Fake it until you make it.” While this is a saying consistently in nearly every profession, when it comes to copywriting, and marketing your business, however,...
by Susan Jerrell | May 28, 2021 | Copywriting
Your audience is on a journey, and it’s your job to make it a smooth ride. Your audience doesn’t just wake up one day and decide, “I think I want to take a course about__________________ (fill in your course topic here).” In fact, they probably aren’t thinking about...
by Susan Jerrell | May 27, 2020 | Emails
Your business can have a huge email list and good email content, but if you can’t get anyone to open and read your email it won’t make any difference. The key is to increase your email open rate. Open rates measure the percentage of customers who opened your email...
by Susan Jerrell | Apr 9, 2020 | Emails
Now is the time to use email marketing Building trust and keeping your business in front of your customers is more important than ever with shutdowns and COVID-19 quarantines. This is why email marketing is important in 2020. If you have been thinking about working on...
by Susan Jerrell | Mar 27, 2020 | Small Business
The COVID-19 pandemic is changing how people do business. From working at home, telecommuting with clients, and having to temporarily close brick and mortar shops, your business is entering uncharted territory. Before you panic and throw in the towel, it is time to...
by Susan Jerrell | Feb 24, 2020 | Copywriting, Small Business
Many small business owners try to write their own marketing projects. Some find writing a perfect fit because they love the writing process. Others, however, find it a chore that they put off and sometimes never do. There comes a time in most businesses where you...
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