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Why Your Consistent Brand Tone Matters

Why Your Consistent Brand Tone Matters

“Your vibe attracts your tribe.” When it comes to attracting your ideal clients in the service market whether you are a coach, course creator, or another service provider, how you portray yourself is the number one attractor to you. That is why your consistent brand...
Why Your Brand Voice Should Sound Like You

Why Your Brand Voice Should Sound Like You

Eighty percent of consumers say that authenticity is a key factor in deciding who they do business with. That is why your brand voice should sound like you.  The key is to be yourself. After all, remember you are your brand. Does that mean that some people will decide...
How to Make the Buyer Journey a Smooth Ride

How to Make the Buyer Journey a Smooth Ride

Your audience is on a journey, and it’s your job to make it a smooth ride. Your audience doesn’t just wake up one day and decide, “I think I want to take a course about__________________ (fill in your course topic here).” In fact, they probably aren’t thinking about...
How to increase your email open rate

How to increase your email open rate

Your business can have a huge email list and good email content, but if you can’t get anyone to open and read your email it won’t make any difference. The key is to increase your email open rate. Open rates measure the percentage of customers who opened your email...
Why email marketing is important in 2020

Why email marketing is important in 2020

Now is the time to use email marketing Building trust and keeping your business in front of your customers is more important than ever with shutdowns and COVID-19 quarantines. This is why email marketing is important in 2020. If you have been thinking about working on...
Adapt Your Business to Pandemic Challenges

Adapt Your Business to Pandemic Challenges

The COVID-19 pandemic is changing how people do business. From working at home, telecommuting with clients, and having to temporarily close brick and mortar shops, your business is entering uncharted territory. Before you panic and throw in the towel, it is time to...