Simplify Course Creation- Begin With The End In Mind
Simplify your online course creation by beginning with the end In mind. Course creators can learn a lot about creating their course from the way traditional teachers plan their school year. The key is to begin with the end in mind Imagine planning a two week cross...
Creating a Positive Business Mindset
Creating a positive business mindset for your online course business is essential to growth and longevity. A quick glance at the many ads for online courses could leave one believing that creating and selling a course is a fast guarantee toward business success....
Growth Building Lead Magnets
Growth building lead magnets are hands down the best way to grow your email list for your online course or business. What is a growth building lead magnet? A growth building lead magnet is a valuable free asset that you offer in exchange for someone’s email address....
Why Email Marketing Is Vital for Your Business
Think email marketing is dead? While you might be distracted by the newest shiny marketing tool on the block, email remains vital to your business. Here's why: 4 billion daily email users, compared to 1.9 Facebook users, 500 million Instagram users, 361.23million...
3 Essential Launch Ingredients for Successful Course Conversions
If you’re ready to hit publish on your online course and don’t have these three essential launch ingredients, it’s like baking a cake without baking soda, flour, or sugar. Your launch will fall flat, have little substance and the results will not be sweet. So let’s...
Know Your Audience For A Successful Course Launch
Know your audience if you want a successful course launch. "Can’t I just start selling my online course?" This is a question many emerging course creators ask. After all, they’ve created something they are excited about and can’t wait to get it into the hands of their...
4 Simple Ways To Improve Your Copy
If you write your copy like you wrote your essays in high school you’re missing the mark of good copywriting. Try these four simple ways to improve your copy Remember back in school when you were assigned a topic and you had to meet a certain page requirement? If you...
How To Know If You’re Ready To Hire A Copywriter
Hiring a copywriter can be a game-changer for you and your course business. However, finding that perfect time when it's not too early or too late can be confusing. Here's how to know if you're ready to hire a copywriter. Course creators often fall into two crowds:...
Why You Should Know Your Audience For Effective Marketing
If you want to do effective marketing, sell your courses and products, and reach your ICA, it’s important to know your audience. How well do you know your audience? You don’t know them well enough if: You can’t talk to them like you do your best friends. You’re...
Copywriting Lessons Learned from Ernest Hemingway and Journalism
Some of my best copywriting lessons came from Ernest Hemingway and journalism. One of my first copywriting jobs was with a marketer who upon reading some of my copy, said, “Are you sure you’ve just started copywriting because it doesn’t sound like it. This is really...
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