If you write your copy like you wrote your essays in high school you’re missing the mark of good copywriting. Try these four simple ways to improve your copy Remember back in school when you were assigned a topic and you had to meet a certain page requirement? If you...

Hiring a copywriter can be a game-changer for you and your course business. However, finding that perfect time when it's not too early or too late can be confusing. Here's how to know if you're ready to hire a copywriter. Course creators often fall into two crowds:...

If you want to do effective marketing, sell your courses and products, and reach your ICA, it’s important to know your audience. How well do you know your audience?  You don’t know them well enough if: You can’t talk to them like you do your best friends. You’re...

Some of my best copywriting lessons came from Ernest Hemingway and journalism. One of my first copywriting jobs was with a marketer who upon reading some of my copy, said, “Are you sure you’ve just started copywriting because it doesn’t sound like it. This is really...

Curiosity marketing is one of your best tools to increase open rates, get people to read your emails, and sell your courses and products.  Curiosity may have killed the cat, but it will propel your online marketing to new heights.  Why? Because, just like a cat, we...

There's ONE copywriting rule you need to remember. More is not better. You just need to remember the rule of one. One. That’s all you need to remember when you are writing your own copy. First, when you write your copy, be sure to write it to only one person. You did...

Eighty percent of consumers say that authenticity is a key factor in deciding who they do business with. That is why your brand voice should sound like you.  The key is to be yourself. After all, remember you are your brand. Does that mean that some people will decide...