How to Authentically Market Your Online Course or Coaching Business
When it comes to your online course or coaching service, authenticity is key to successful marketing. “Fake it until you make it.” While this is a saying consistently in nearly every profession, when it comes to copywriting, and marketing your business, however,...
How to Make the Buyer Journey a Smooth Ride
Your audience is on a journey, and it’s your job to make it a smooth ride. Your audience doesn’t just wake up one day and decide, “I think I want to take a course about__________________ (fill in your course topic here).” In fact, they probably aren’t thinking about...
How to increase your email open rate
Your business can have a huge email list and good email content, but if you can’t get anyone to open and read your email it won’t make any difference. The key is to increase your email open rate. Open rates measure the percentage of customers who opened your email...
Adapt Your Business to Pandemic Challenges
The COVID-19 pandemic is changing how people do business. From working at home, telecommuting with clients, and having to temporarily close brick and mortar shops, your business is entering uncharted territory. Before you panic and throw in the towel, it is time to...
7 Reasons You Should Hire a Copywriter
Many small business owners try to write their own marketing projects. Some find writing a perfect fit because they love the writing process. Others, however, find it a chore that they put off and sometimes never do. There comes a time in most businesses where you...
Gain customer trust through nurture emails
Gone are the days when consumers’ only options were the local hardware store, grocery, car dealership or insurance agent. With a keystroke, customers can browse, compare, shop and buy through endless choices thanks to internet convenience. However, the one thing...
5 ways emails can benefit small businesses
Small businesses often overlook the very inexpensive marketing technique of email. However, there are many reasons why emails benefit small businesses. Now is a good time to up your email game. Here are 5 ways you can increase customer engagement and promote your...
School did not prepare you to write for your business
School did not prepare you to write for your business. There, I said it. I am a retired English teacher, so let me explain what I mean. At some point you were taught to not change paragraphs until you finished talking about a topic. Remember writing a paragraph that...
What is a copywriter?
Someone asked me the other day, “What is a copywriter?” It was a new term to them, which made me realize it might be an unfamiliar term to a lot of people, probably even some of the people who need to hire them for their business. I explained that a copywriter is...
The Six C’s of Why Your Business Needs a Website
If you want to compete as a small business in today’s digital world, a website is a must, even if you are a brick and mortar store. These 6 C’s, customer convenience, competition, credibility, control, connection, and continuity, explain why. 1. Customer Convenience-...
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