The Six C’s of Why Your Business Needs a Website
If you want to compete as a small business in today’s digital world, a website is a must, even if you are a brick and mortar store. These 6 C’s, customer convenience, competition, credibility, control, connection, and continuity, explain why. 1. Customer Convenience-...
When Should a Small Business Hire a Copywriter?
When is a good time for a small business to hire a copywriter? Unlike large corporations that have a marketing staff of writers, a small business does not typically have the funds for such a luxury. However, there are strategic times that a small business would...
Why Small Businesses Can’t Afford to Not Hire a Copywriter
Many small business owners think they cannot afford to hire a professional writer; however, the exact opposite is true. They cannot afford NOT to hire a writer. Why? For the very reason they went into business- to make money. Here’s why your business can benefit from...
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