by Susan Jerrell | Jul 6, 2021 | Copywriting
There’s ONE copywriting rule you need to remember. More is not better. You just need to remember the rule of one. One. That’s all you need to remember when you are writing your own copy. First, when you write your copy, be sure to write it to only one person....
by Susan Jerrell | Jun 23, 2021 | Copywriting
Eighty percent of consumers say that authenticity is a key factor in deciding who they do business with. That is why your brand voice should sound like you. The key is to be yourself. After all, remember you are your brand. Does that mean that some people will decide...
by Susan Jerrell | May 28, 2021 | Copywriting
Your audience is on a journey, and it’s your job to make it a smooth ride. Your audience doesn’t just wake up one day and decide, “I think I want to take a course about__________________ (fill in your course topic here).” In fact, they probably aren’t thinking about...
by Susan Jerrell | Feb 24, 2020 | Copywriting, Small Business
Many small business owners try to write their own marketing projects. Some find writing a perfect fit because they love the writing process. Others, however, find it a chore that they put off and sometimes never do. There comes a time in most businesses where you...
by Susan Jerrell | Dec 9, 2019 | Copywriting, Small Business
School did not prepare you to write for your business. There, I said it. I am a retired English teacher, so let me explain what I mean. At some point you were taught to not change paragraphs until you finished talking about a topic. Remember writing a paragraph that...
by Susan Jerrell | Nov 18, 2019 | Copywriting, Small Business
Someone asked me the other day, “What is a copywriter?” It was a new term to them, which made me realize it might be an unfamiliar term to a lot of people, probably even some of the people who need to hire them for their business. I explained that a copywriter is...
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