The Rule of ONE Copywriters Need to Remember

The Rule of ONE Copywriters Need to Remember

There’s ONE copywriting rule you need to remember. More is not better. You just need to remember the rule of one. One. That’s all you need to remember when you are writing your own copy. First, when you write your copy, be sure to write it to only one person....
Why Your Brand Voice Should Sound Like You

Why Your Brand Voice Should Sound Like You

Eighty percent of consumers say that authenticity is a key factor in deciding who they do business with. That is why your brand voice should sound like you.  The key is to be yourself. After all, remember you are your brand. Does that mean that some people will decide...
How to Make the Buyer Journey a Smooth Ride

How to Make the Buyer Journey a Smooth Ride

Your audience is on a journey, and it’s your job to make it a smooth ride. Your audience doesn’t just wake up one day and decide, “I think I want to take a course about__________________ (fill in your course topic here).” In fact, they probably aren’t thinking about...
What is a copywriter?

What is a copywriter?

Someone asked me the other day, “What is a copywriter?” It was a new term to them, which made me realize it might be an unfamiliar term to a lot of people, probably even some of the people who need to hire them for their business. I explained that a copywriter is...