by Susan Jerrell | Feb 24, 2020 | Copywriting, Small Business
Many small business owners try to write their own marketing projects. Some find writing a perfect fit because they love the writing process. Others, however, find it a chore that they put off and sometimes never do. There comes a time in most businesses where you...
by Susan Jerrell | Dec 9, 2019 | Copywriting, Small Business
School did not prepare you to write for your business. There, I said it. I am a retired English teacher, so let me explain what I mean. At some point you were taught to not change paragraphs until you finished talking about a topic. Remember writing a paragraph that...
by Susan Jerrell | Nov 18, 2019 | Copywriting, Small Business
Someone asked me the other day, “What is a copywriter?” It was a new term to them, which made me realize it might be an unfamiliar term to a lot of people, probably even some of the people who need to hire them for their business. I explained that a copywriter is...
by Susan Jerrell | Nov 5, 2019 | Copywriting, Small Business
When is a good time for a small business to hire a copywriter? Unlike large corporations that have a marketing staff of writers, a small business does not typically have the funds for such a luxury. However, there are strategic times that a small business would...
by Susan Jerrell | Oct 30, 2019 | Copywriting, Small Business
Many small business owners think they cannot afford to hire a professional writer; however, the exact opposite is true. They cannot afford NOT to hire a writer. Why? For the very reason they went into business- to make money. Here’s why your business can benefit from...
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