by Susan Jerrell | Sep 23, 2022 | Emails
Think email marketing is dead? While you might be distracted by the newest shiny marketing tool on the block, email remains vital to your business. Here’s why: 4 billion daily email users, compared to 1.9 Facebook users, 500 million Instagram users,...
by Susan Jerrell | Aug 20, 2021 | Emails
The conversation flowed effortlessly. You laughed at the same jokes, enjoyed the same food, talked about the same movies. This was, you decide, a great first date. Then after the awkward first kiss, your date turns to you and asks, “Will you marry me?” You think it’s...
by Susan Jerrell | Aug 8, 2021 | Emails
Before you hit delete on the thousands of emails clogging up your inbox, there is a lot you can learn from other people’s nurture emails. We’ve all gotten emails that we’ve read top to bottom and others that we quickly send to the trash. And, yes, let’s be honest,...
by Susan Jerrell | May 27, 2020 | Emails
Your business can have a huge email list and good email content, but if you can’t get anyone to open and read your email it won’t make any difference. The key is to increase your email open rate. Open rates measure the percentage of customers who opened your email...
by Susan Jerrell | Feb 4, 2020 | Emails, Small Business
Gone are the days when consumers’ only options were the local hardware store, grocery, car dealership or insurance agent. With a keystroke, customers can browse, compare, shop and buy through endless choices thanks to internet convenience. However, the one thing...
by Susan Jerrell | Jan 8, 2020 | Emails, Small Business
Small businesses often overlook the very inexpensive marketing technique of email. However, there are many reasons why emails benefit small businesses. Now is a good time to up your email game. Here are 5 ways you can increase customer engagement and promote your...
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