by Susan Jerrell | Nov 18, 2019 | Copywriting, Small Business
Someone asked me the other day, “What is a copywriter?” It was a new term to them, which made me realize it might be an unfamiliar term to a lot of people, probably even some of the people who need to hire them for their business. I explained that a copywriter is...
by Susan Jerrell | Nov 13, 2019 | Small Business, Websites
If you want to compete as a small business in today’s digital world, a website is a must, even if you are a brick and mortar store. These 6 C’s, customer convenience, competition, credibility, control, connection, and continuity, explain why. 1. Customer Convenience-...
by Susan Jerrell | Nov 5, 2019 | Copywriting, Small Business
When is a good time for a small business to hire a copywriter? Unlike large corporations that have a marketing staff of writers, a small business does not typically have the funds for such a luxury. However, there are strategic times that a small business would...
by Susan Jerrell | Oct 30, 2019 | Copywriting, Small Business
Many small business owners think they cannot afford to hire a professional writer; however, the exact opposite is true. They cannot afford NOT to hire a writer. Why? For the very reason they went into business- to make money. Here’s why your business can benefit from...
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