Adapt Your Business to Pandemic Challenges

Adapt Your Business to Pandemic Challenges

The COVID-19 pandemic is changing how people do business. From working at home, telecommuting with clients, and having to temporarily close brick and mortar shops, your business is entering uncharted territory. Before you panic and throw in the towel, it is time to...
What is a copywriter?

What is a copywriter?

Someone asked me the other day, “What is a copywriter?” It was a new term to them, which made me realize it might be an unfamiliar term to a lot of people, probably even some of the people who need to hire them for their business. I explained that a copywriter is...