by Susan Jerrell | Mar 27, 2020 | Small Business
The COVID-19 pandemic is changing how people do business. From working at home, telecommuting with clients, and having to temporarily close brick and mortar shops, your business is entering uncharted territory. Before you panic and throw in the towel, it is time to...
by Susan Jerrell | Feb 24, 2020 | Copywriting, Small Business
Many small business owners try to write their own marketing projects. Some find writing a perfect fit because they love the writing process. Others, however, find it a chore that they put off and sometimes never do. There comes a time in most businesses where you...
by Susan Jerrell | Feb 4, 2020 | Emails, Small Business
Gone are the days when consumers’ only options were the local hardware store, grocery, car dealership or insurance agent. With a keystroke, customers can browse, compare, shop and buy through endless choices thanks to internet convenience. However, the one thing...
by Susan Jerrell | Jan 8, 2020 | Emails, Small Business
Small businesses often overlook the very inexpensive marketing technique of email. However, there are many reasons why emails benefit small businesses. Now is a good time to up your email game. Here are 5 ways you can increase customer engagement and promote your...
by Susan Jerrell | Dec 9, 2019 | Copywriting, Small Business
School did not prepare you to write for your business. There, I said it. I am a retired English teacher, so let me explain what I mean. At some point you were taught to not change paragraphs until you finished talking about a topic. Remember writing a paragraph that...
by Susan Jerrell | Nov 18, 2019 | Copywriting, Small Business
Someone asked me the other day, “What is a copywriter?” It was a new term to them, which made me realize it might be an unfamiliar term to a lot of people, probably even some of the people who need to hire them for their business. I explained that a copywriter is...
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