Focus on one thing in your online business.
Sounds simple, right? But if you are just starting your online business, it’s easy to get distracted or not know where to begin.
What often happens is that beginning entrepreneurs think if they come up with a bunch of ideas and then try to sell them to a broad audience, they’ll eventually make some sales.
Let’s back that up for a minute. It is 100% impossible to be all things to all people. Businesses that start with generalized niches, broad audiences, and multiple offers actually discover that they make fewer sales because no one knows who they are, what their offer is, or what they can do for them.
Guess what? Those three things are EXACTLY what your audience is trying to figure out when they land on your sales page or website.
Your audience/customers want to know:
- Who you are
- What your offer is
- What you can do for them
Why Focusing On ONE Thing Matters
If you are selling business templates, Reiki sessions, and weight loss programs, the message to your audience is, “Hey, this person isn’t an expert in ANYTHING!” The next thing you know, they are clicking off your page and looking for someone who is an expert in their problem.
We want our problems solved by experts we trust. Would you want your dishwasher repair person to perform your open heart surgery or fly your airplane? Becoming an expert in one niche will take you further than trying to be the jack of all trades.
It’s also impossible to maintain focus on multiple things. That means you are spending a small amount of your limited time on multiple projects and none get your full attention to come to fruition. The more divided your attention is, the longer it takes you to reach success.
I’m not the only one who recommends an approach to focus on one thing.
Albert Einstein said, “Only one who devotes himself to a cause with his whole strength and soul can be a true master.”
Bill Gates said, “Only through focus can you do world-class things, no matter how capable you are. My success, part of it certainly, is that I have focused in on a few things.”
Steve Jobs said, “People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully.”
Does Focusing on One Thing Create Limitations?
Does focusing on one thing for your business mean you are limiting yourself? Not at all, many successful businesses diversify as they grow, but they didn’t start there.
If you want to grow your business, start with one thing and focus on it until it’s profitable and in demand. That will lead for a desire for more offers from your existing clients/customers.
Apple started with a single computer and now sells, iPads, laptops, phones, earphones, and more.
Amazon started as an online bookseller in the basement of Jeff Bezos’s home in 1995. Now Amazon sells nearly any product you can imagine and grossed $256.202B (yes, billion) from September 2022 to September 2023.
Jeff Bezos said, “We know from our past experiences that big things start small. The biggest oak starts from an acorn and if you want to do anything new, you’ve got to be willing to let that acorn grow into a little sapling and then finally into a small tree and maybe one day it will be a big business on its own.”
The Benefits of Focusing on One Thing
- You become a master at it and that raises trust which increases sales.
- You can simplify your marketing efforts because they aren’t divided among many interests.
- You will feel less overwhelmed when your focus is not split between multiple goals.
- It helps your business stand out in the crowd with a well-defined identity for long-term success.
- You can focus more resources and time on making it successful.
- You will increase customer loyalty because they trust you and come back again and again.
- You will be able to perfect your offer, make fewer mistakes, and increase your profitability.
It’s tempting to jump into creation mode and throw many ideas out into the world, but that can lead to audience confusion and distrust. Take it from the highly successful companies and entrepreneurs and focus on one thing until you’ve built trust and profitability.
You might also be interested in:
- 7 Personality Traits That Affect Your Business
- The Rule of One for Copywriters