Know your audience if you want a successful course launch.

“Can’t I just start selling my online course?”

This is a question many emerging course creators ask. After all, they’ve created something they are excited about and can’t wait to get it into the hands of their audience.

The problem with this is that many of them don’t have an audience or even know their audience. They often skip the number 1 essential ingredient for a successful course launch.

Essential Ingredient #1- Know Your Audience for Successful Course Sales

Here’s why knowing your audience matters:

  • You’ll know who to target your course to. 
  • You’ll save money and time.
  • You can have eager buyers waiting for you. 
  • Your audience will feel like you are reading their mind. 
  • It helps you refine your message.
  • You’ll make more sales.

Let’s look at each of these benefits in more detail.

When you know your audience you know who to sell your online course to. 

The spray and pray method of throwing your course out to the world may sound like a good plan. After all, you’re casting a wide net so surely someone will bite, right?. However, the adage” if you’re selling to everyone you’re selling to no one” is true. For too many course creators, it’s a hard learned lesson, especially when you can avoid the situation altogether.

You save money and time on advertising because you reach the right people.

Let’s face it. Time and money are an issue for all businesses and as a course creator you don’t have enough of either of those to waste. If you are unclear on your audience and not effectively reaching the right people, you are going to spend a lot of time and money with few results to show for it.

When you know your audience you can have eager buyers waiting for you. 

When you can start gathering your audience before your course is created, you can have them eager and ready to buy when it’s finished. This gives you time to develop an audience that can get to know, like and trust you before they have to make a purchasing decision. People buy from people they like, know, and trust rather than from someone they’ve never heard of before. This extra time also allows you to create anticipation for your course launch. 

Knowing your audience well makes them feel like you are reading their mind. 

Your audience feels heard and understood when you know them intimately (because they are!). When you know your audience well enough that you know how they think and feel, what they want and need, what problems they face and the solutions they seek you are on your way to course launch gold. Audiences who feel understood become customers. Great messaging uses the audience’s own words.

It helps you refine your message.

If you want to have a message that leads to sales, you have to know your audience and know how to talk to the people who want to buy. Learning the words and phrases they use when they talk about their problems will help you write copy that directly appeals to your audience. It helps you understand the tone and voice to use for your messaging that leads to can’t-say-no sales.

You’ll increase sales.

Once you have a clear understanding of your target audience you can create perfect-for-them messaging and solve their problems with your must-have course. That means you’ll see sales increase with an audience that is perfectly aligned with both you and what your course is about. When you meet their needs and solve their problems, you don’t have to work as hard for sales.

While audience research and clarifying your ideal client avatar may not feel like the most fun part of course creation for many course creators, it’s essential to successfully selling your course. The reality is, a lot of good courses sit in computer files and may never see successful sales because this step was skipped.

If you want a successful course launch, you must start by knowing your audience.

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