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Overcoming copywriting blocks is a skill everyone who writes copy for their business needs at some point. Writer’s block happens to everyone from the most seasoned writer to the novice staring at a blank screen. 

Yet, there’s no doubt that whether you’re crafting a persuasive sales pitch, developing compelling email campaigns, or designing an engaging website, the power of words can make or break your message’s impact. 

This article will cover overcoming copywriting blocks and offer actionable tips to get you unstuck and equip you with the tools to overcome creative paralysis and get started with confidence.

Common Barriers to Starting Your Copy

For many business owners, getting started is often the biggest barrier to writing copy. 

These are common barriers they often face:

Perfectionism: Many writers let their pursuit of perfectionism interfere with actually getting things done. This pressure often leads to creative paralysis and blocks the flow of ideas. Expecting your writing to be flawless from the start sets unrealistically high standards and often leads to procrastination.

Lack of Direction: Many new writers struggle with the initial writing process because they lack a clear understanding of the audience, purpose, or key message. Not having a solid foundation for writing their copy can contribute to feelings of uncertainty and block the creative flow.

Overthinking and Analysis Paralysis: Overanalyzing every word or constantly revising sentences in the early stages can lead to a perpetual cycle of editing without progressing. This overthinking interferes with the natural flow of creative expression and writers often find themselves in a loop of write, delete, rewrite, delete…

Imposter Syndrome: Doubting your abilities or like you aren’t qualified can interfere with the writing process. While you’re stuck in doubt mode, you’re wasting valuable time that could be spent writing. The best way to learn new skills and gain confidence is to embrace the learning process and just do it!

Fear of Criticism: The fear that others will judge you, whether it’s peers, clients, or your ideal audience, can be a significant barrier. It keeps many creators from actually starting and even more from hitting the publish button. The fact is there will be some who criticize you. If you’re going to have a business that is one fear you’re going to have to face head-on. It’s helpful to remember that the number of people you will help far outweighs your critics. Serve your audience and try not to worry about negative feedback.

Fear of Failure: Some fear that the written content may not meet expectations or resonate with the audience. This can create anxiety but can be alleviated by gaining an understanding of your audience. It’s also important to realize that failures are part of the creative process. They are excellent learning tools that will help you adapt and grow your business. 

Overcoming the Intimidation of a Blank Screen

Staring at a blank screen and wondering what to say, how to say it, and when to say it can be daunting. 

Unfortunately, perfectionism often interferes with progress in the early stages of copywriting. One of the most helpful things to do is to set realistic expectations and not worry about imperfection in the initial drafts. Save that for editing when it matters. First drafts should be viewed as a stepping stone to a final product. The best copy is the result of a revision process. 

With that in mind, here are some tips to help conquer the intimidation factor and help you approach your copywriting with more confidence.

Techniques to Unlock Creativity

Two techniques that will unlock creativity are freewriting and brainstorming. 

First, unlock your creativity by freewriting. Instead of worrying about sounding professional and published-ready, let your subconscious go to work. By allowing ideas to flow freely and recording those random thoughts, you can generate many ideas. You will likely be surprised with what comes up when you go back to reread it.

Another idea is to have a collaborative brainstorming session. For this session, let go of expectations and accept that all ideas are good ideas at this stage. Once you have a list established, you can then go back and refine your ideas and also see how many ideas on your list lead to new thoughts.

Using an AI tool at the planning stage of the writing process is also a way to get a huge list of ideas to get started.

Once you have several ideas, choose the one you want to begin with and then create an outline. This doesn’t need to be a formal outline like you learned in school. It can be as simple as a mindmap which is a visual representation of your ideas. You can jot this down on paper or go to Canva and grab a template like this one:

Writer's Block Mindmap with outline of this article

This mindmap represents the ideation of this blog article. You can make a mindmap as detailed or as simple as you want. The idea is to bring some structure to your ideas so you have a guide to write from. Once you have a plan for where your writing is going, it will become much easier to write.

Establish a Writing Routine

Establishing a writing routine will go a long way in boosting your productivity. Like anything else we do, muscle memory will come into play and each time you do it, it will become easier.

Here are some things to consider when you are establishing your writing routine:

Determine When

First, determine when you feel most creative. If you are most alert in the morning that might be the best time to set aside for writing. If you’re like me, your creative juices might really start flowing later at night. The only perfect time to write is whenever the perfect time is for you!

Determine Where

Next, find a place that is conducive to writing. 

  • Where you are most comfortable? 
  • Do you work better on paper or a computer? 
  • What kind of lighting do you like best? 
  • Do you prefer quiet or to have music playing? 
  • Do you like an environment with people like a coffee shop, or do you prefer to be alone?

Knowing where you write best will boost your creativity

Determine Goals

Setting reasonable goals for your writing is also important. Break your writing down into achievable chunks. For example, trying to write your entire sales page in one day is not a realistic goal unless you are a sales page expert. When you set unrealistic goals, you are more likely to hit roadblocks due to the pressure to perform.

Develop Consistency

Finally, establish a set routine for your writing. After you consider all of the above questions, schedule your writing time just as you would any other task for your business. The more consistent you are, the fewer blocks you will have.

Find Inspiration and Spark Creativity

A final way to overcome copywriting blocks is to find inspiration for your creativity. This can come from several sources.

You can find inspiration for your writing by learning from others. Subscribe to copywriters and other creators in your industry. Pay attention to what they write and how they write. Start creating swipe files of good copy you find. Organizing them by category: sales emails, landing pages, sales pages, ads, etc. means you can always have some inspiration at the ready.

Copywriting formulas and templates are great starting points, especially for beginners. 

Formulas are repeatedly used by copywriters because they work. There’s no reason to reinvent the wheel when it’s already been invented for you! Using tried and true formulas will make your writing easier and more effective.

Using templates is another great way to boost your creativity when you’re stuck writing. You can easily adapt templates for your specific business and use them as a starting place. 

Copywriting books and courses can also be helpful. 

My course, Course Creators Copywriting Academy, was created to help course creators and coaches overcome copywriting block by providing the tools, templates, formulas, and instruction to make writing launch copy a breeze. 

This five-module course covers the 3C Copy Launch system that teaches how to turn underperforming copy into engaging messaging that actually attracts and converts your ideal clients without spending countless hours of trial and error, frustration, and expense figuring it all out by yourself.

Click here to learn more about how the Course Creators Copywriting Academy can help you overcome copywriting blocks.

Resources:

Headline Writing Formulas

Welcome Sequence Email Templates

Course Creators Copywriting Academy