by Susan Jerrell | May 27, 2020 | Emails
Your business can have a huge email list and good email content, but if you can’t get anyone to open and read your email it won’t make any difference. The key is to increase your email open rate. Open rates measure the percentage of customers who opened your email...
by Susan Jerrell | Jan 8, 2020 | Emails, Small Business
Small businesses often overlook the very inexpensive marketing technique of email. However, there are many reasons why emails benefit small businesses. Now is a good time to up your email game. Here are 5 ways you can increase customer engagement and promote your...
by Susan Jerrell | Dec 9, 2019 | Copywriting, Small Business
School did not prepare you to write for your business. There, I said it. I am a retired English teacher, so let me explain what I mean. At some point you were taught to not change paragraphs until you finished talking about a topic. Remember writing a paragraph that...
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